PROFESSIONAL SKILLSET
Areas of Expertise
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Email Marketing & CRM
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Marketing Cloud
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Pardot
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Graphic Design & Branding
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Video Editing & Production
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Marketing Strategy & Analytics
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Mobile & App Development
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Event Production & Live Streaming
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Digital Asset Management
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Content Creation & UX Strategy
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Project & Stakeholder Management
Software Expertise
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Marketing & CRM
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Marketing Cloud
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Pardot
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Salesforce
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Creative & Design
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Adobe Photoshop
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Adobe Illustrator
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Adobe InDesign
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Adobe Premiere Pro
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Adobe After Effects
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Productivity & Collaboration
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Workfront
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Webex
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Zoom
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Teams
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Microsoft Office Suite
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WORK EXPERIENCE
West Shore Home
Email and Communications Specialist
2022 - Present
Email Marketing & Automation
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Designed, launched, and optimized high-converting email marketing campaigns driving customer engagement and retention.
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Spearheaded seamless migration from Pardot to Marketing Cloud, including database transition, segmentation strategy, template redesign, and automation setup.
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Developed and executed customer journeys and email workflows that align with company-wide marketing initiatives.
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Diagnosed and resolved email deliverability challenges, improving authentication protocols and raising sender reputation to high status.
Referral Marketing & Customer Engagement
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Overhauled Ambassador Referral Program, refining list management, email campaigns, and incentive structures, leading to increased participation.
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Identified and resolved workflow inefficiencies between Ambassador, Workato, and Salesforce, streamlining data synchronization and payout processing.
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Launched a $400 digital gift card incentive campaign, boosting referral engagement and customer acquisition.
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November 2023: Strategized and launched $400 digital gift card incentive program.
Olympus Corporation of America
Manager, Multimedia and Technology
2012 - 2020
Email Marketing
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Directed email marketing operations in Pardot, managing campaign execution, lead segmentation, and performance tracking to drive engagement.
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Conducted training sessions for 7+ marketing departments, streamlining Pardot campaign management and enhancing adoption.
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Collaborated with developers to design responsive email and landing page templates, optimizing customer engagement.
Mobile Application & Technology Innovation
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Led the development and deployment of Olympus’ first enterprise iOS content management platform, improving sales enablement across 2,000+ users in North America.
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Designed and launched 12+ multimedia-rich B2B iOS applications, integrating interactive presentations, videos, and marketing materials.
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Spearheaded UX strategy, developing wireframes and design guidelines to maintain brand consistency across all mobile applications.
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Managed live production for Olympus’ town hall events, overseeing livestreaming, A/V coordination, and real-time content execution for 500+ in-house and remote attendees.
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Planned development of first iOS enterprise content management platform for Olympus.
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Directed corporate video productions, thematic brand storytelling, and multimedia presentations for sales meetings and internal events.
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Led the implementation of Olympus’ digital asset management system (DAM), ensuring seamless content organization and retrieval across marketing teams.
Olympus Corporation of America
2008 - 2012
Marketing Communications Specialist II
Marketing Communications
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Developed interactive iPad content management solutions, adopted by 100+ sales & marketing users.
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Produced video content, trade show visuals, and promotional materials, ensuring consistent brand storytelling.
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Managed vendor relationships for video production, 3D animation, and photography, enhancing digital campaign effectiveness.
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Led live event production for Olympus’ 2012 National Sales Meeting, coordinating branded visuals and multimedia presentations for 1,500+ attendees.
VOLUNTEER SERVICE
Beit Simcha Congregation
2014 - Present
Technical Director/Elder
Event Production and Consultation
Graphic Design
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Coordinate and execute live special events, managing audio/visual mixing, presentations, video production and live streaming.
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Organize and lead a volunteer team responsible for A/V setup, live streaming, system configuration, and soundboard operation.
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Design and modify graphics for the website, live streaming software, specialized videos, emails, and other projects as needed.
Southern Lehigh Youth Wrestling
2017 - 2020
Videographer and Web
Videography & Photography
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Served as the primary photographer and videographer for team matches and special events, including color correction of all videos and images.
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Developed custom highlight videos for end-of-year wrestling banquets.
Website Management
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Updated website layout prior to the 2019 season and administered web content updates for the team site during both on and off-seasons.